WIIINGS FOR WINTER

Festive Recipes and Caffeine Resources

Between the shopping, the parties, the traveling, and the hosting, the holidays can be just as overwhelming as they are exciting. With what might feel like a bottomless to-do list, many turn to pick-me-ups to help them power through.

Caffeine is one of the most popular pick-me-ups with 85% of Americans reporting consuming caffeine on a daily basis¹. As a resource for you or any of your clients falling into that 85% category, here are a few key facts to help inform caffeine decisions:

• Health Authorities around the world have concluded that a moderate daily intake of 400mg of caffeine from all sources is safe for healthy adults in the general population². This amount varies for pregnant and nursing women, those who are sensitive to caffeine and children.
• Single doses of caffeine up to 200mg are safe for the general healthy adult population, even when consumed less than two hours prior to intense physical exercise under normal environmental conditions.
• Whether caffeine is naturally occurring or synthetic, both are identical in structure and effect.

Individuals should always consider all potential sources of dietary caffeine including foods, dietary supplements and/or medications that may contribute to overall daily caffeine intake, and recognize the importance of a good night's sleep. Caffeine is not a replacement for rest even during the holidays!

1 Mitchell et al., 2015
2 U.S. Dietary Guidelines for Americans, 2015, European Food Safety Authority, 2015, Health Canada, 2012

Now, back to the holidays and hosting with a festive flair.

Wow guests with one of these delicious non-alcoholic mocktails. Offering a winter twist, The Red Bull Winter Edition offers the Wiiiings of Red Bull with the delicious taste of plum and cinnamon. It won't be around past the season, so enjoy it while it's available.

To balance out the increased consumption trends this time of year we've also included a Red Bull Sugarfree mocktail recipe.

Since we mentioned tracking daily caffeine consumption, each 8.4 fl oz can of Red Bull contains 80mg of caffeine, about the same amount as a home brewed cup of coffee.

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Looking to provide some extra caffeine education?

Feel free to use the chart below or reach out to nora.minno@redbull.com
for more resources.

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