Thank you for your continued support of Today's Dietitian. Below is information from one of our sponsors.
Join Jeanne Petrucci, MS, RDN, and marketing expert Stephanie Hofhenke, as they dive into how to make digital courses an invaluable part of your nutrition practice. In the recorded version of their live, two day event, you’ll learn how to construct impactful and impressive digital course content that will result in improved patient outcomes and positive results for your business.
| Listen to Part 1 Here |
| Listen to Part 2 Here |
| Download the FAQs Document from the Live Event! |
SPECIAL OFFER - $1,200+ Editable Content Bundle Just $37
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*Due to the nature of the content we need to use in this workshop-style event, there are no CEUs offered. However, all registrants will get free access to an approved recorded learning experience for 3 CEUs later this year. Here is what we'll cover in this two-day event: Day One: 📝 Evidence-based Nutrition Course Framework Apply understanding of evidence-based framework to A.D.I.M.E.: How do the components of a digital course fulfill the nutrition care process [A.D.I.M.E.]? Apply nutrition and behavioral science to content blocks included in courses: Building a nutrition course experience is unique and requires practitioners to consider the nutrition and behavioral science that need to serve at the course’s foundation Construct digital content strategically that drives positive health outcomes for patients and scales your brand: Digital courses need to contain a variety of content, all of which needs to reflect the objectives as well as your brand and practice philosophy Build in culinary support: Most people lack confidence in the kitchen so providing culinary support in courses, even if you lack confidence yourself, is paramount to successful and sustainable outcomes Day Two: 📈 Digital Course Marketing: Simplify, Sell, Succeed You could build the most FABULOUS digital course on the market but if proven sales and marketing strategies are not applied it will be crickets for your practice. Join Stephanie Hofhenke, marketing expert for dietitians, of String Marketing, and me to unpack what it takes to have digital courses fuel your practice growth [it may not be what you think]. Included in this Day Two event: Elevate your offering with customer-centric solutions: Dive into the art of conducting insightful customer research and designing tailored solutions for specific client pain points. You'll learn how to decode your customer's needs, desires, and challenges through effective research techniques. With this knowledge, you can create highly targeted solutions that not only address their unique problems but also position your course as the ideal answer. By aligning your offerings with your client and community needs, you enhance their satisfaction, foster loyalty, and ultimately drive your course sales. Create irresistible calls to action (CTAs): Discover the secret to compelling CTAs that urge your audience to engage. We'll delve into formats behind effective CTAs, teaching you how to craft them to prompt immediate action and engagement from potential clients. Craft a persuasive landing page: Learn the key elements in creating captivating and high-converting landing pages. We'll delve into the secrets behind impactful design, persuasive copy, strategic placement of elements, and effective use of testimonials and other social proof methods. Determine the perfect client attraction strategy: Discover how to strategically choose and leverage the digital marketing channels that best suit your business. We'll give you insights and tools to find the simplest, most efficient funnel-filling strategy that aligns with your unique goals. |
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Jeanne Petrucci, MS, RDN
Founder & Managing Director LIVING PLATE RX, Your Complete Nutrition Content Solution |
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Stephanie Hofhenke
Founder & Lead Digital Strategist STRING Marketing |
